Summer Hot List
Summer Hot List is a curated seasonal list built around approachability and standout value. We created assets to spotlight the selection and make it easier to browse, compare, and shop across channels. The campaign reinforced Total Wine & More’s point of view as a trusted guide, helping customers discover great wines without overthinking the choice.
Creative Team
Concept designers: Danni Lockerbie
Chris D’Angelo, Carly Frederick
Other designers: Various designers
Notable Channel Impacts
Web: Traffic increased 15% vs last year
Organic Social: Nearly 2M impressions