Easy 3-Ingredient Cocktails
We set out to make cocktail exploration feel approachable and confidence building, proving that great drinks do not need to be complicated. The campaign invited experimentation through simple recipes and fresh riffs on classics, supported by a bold, sign-inspired visual system built to scale across digital and in-store touchpoints.
Creative Team
Concept designer: Selva Martin
Other designers: Various designers
Notable Channel Impacts
Web: Cocktail recipe pages saw a 25% lift in visits vs last year leading to over 250% increase in revenue
App: Visits increased by 70%+ versus the web experience, suggesting QR codes helped shift traffic to the app.
The logo nods to neon cocktail-bar signage, pairing a bold stacked wordmark with a rounded “3-INGREDIENT” badge and a flowing script for hand-lettered, after-hours energy.
One of the most impactful in-store executions was power wings, which clearly displayed the ingredient list alongside all the required products in one convenient spot.
