THC Infused Beverages Push
The cannabis beverage market is growing rapidly, and a meaningful share of THC-beverage shoppers are new to Total Wine & More. We developed a fun, educational campaign to make the category feel approachable, spark curiosity, and drive sales.
Creative Team
Concept designers: Carly Frederick & Jale Bonilla
Other designers: Various Total Wine designers
Copywriter: Summer Blais & Ritu Sharma
Notable Channel Impacts
Drove $150 million in sales the first year
